Pop-ups are often seen as annoying and intrusive, and they can drive people away from your site. Incorporating them into your marketing may feel a little risky, but there are plenty of ways to go abo…
A lot of things that have been standard over the past 20 years in this field are going to be challenged. Sam Zimmerman is Senior Vice President of Platform Partnerships at Blue State , a creative …
With the continued growth of Artificial Intelligence (AI) technology, there are tons of new AI WordPress plugins that claim to make content creation easier and more efficient. However, you might be w…
Almost everyone’s talking about Artificial Intelligence (AI) lately. As a marketer, you might be wondering if you can use advanced language models such as ChatGPT to create effective campaigns. For…
Sending newsletters can be an effective way to stay in touch with your customers. Plus, if you do it right, this type of email marketing can help drastically increase your sales. By implementing a fe…
They grow up so fast… Happy Anniversary to WordPress! Your favorite content management system (and ours) is now 20 years old. Source: WP Engine First, the latest. The end of Phase 2 of the Gu…
Showing a “thank you” message after a user completes a purchase is customary in e-commerce stores. However, not every business realizes the potential of that page as a conversion driver. With a few c…
A menu that’s difficult to navigate can lead to a poor user experience and a drop in sales. By using the right type of navigation menus, you can make it easier for users to find the products they wan…
Affiliate marketing is a popular business venture, so it can be difficult to make your products stand out. Fortunately, there are tons of tools that can help you take your campaigns to the next level…
A customer onboarding website is a great way to build meaningful customer relationships and improve retention rates. However, you might not know how to get started. Fortunately, there are some best p…
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